Confira dicas de promoção da Black Friday - Portal MPA

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Confira dicas de promoção da Black Friday

Postado em 15/11/2021 9:04

A Black Friday é um evento de compras anual onde as empresas oferecem promoções com grandes descontos em produtos e serviços. Ela sempre acontece no dia após as Ações de Graça e funciona como um ponto de partida para a temporada de compras de Natal. Segundo um estudo de 2020, as vendas online da Black Friday geraram mais de R$ 5 bilhões apenas no Brasil.

Para aproveitar esses números é necessário ficar atento. A primeira dica dos especialistas é simples, realmente promova o Black Friday. Trazer um diferencial pode fidelizar o cliente. Uma das alternativas é testar um novo produto ou apostar naquele que tem pouca saída. Dessa forma será possível oferecer o produto por um preço abaixo da tabela de mercado.

Outro ponto importante é promover a sua oferta. Segundo os especialistas você precisa usar todas as ferramentas, mídias tradicionais, panfletagem, outdoor e rede social. Eles enfatizam: “tem muita gente disputando espaço na rede social ocupe outros espaços”. E por ultimo a dica é ficar atento a legislação. A venda online garante direitos ao consumidor, esteja preparado para imprevistos. Acompanhe entrevista:

Comente! *Os comentários não representam a opinião do portal; a responsabilidade é do autor da mensagem.
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